Our New Sign
Building signage is incredibly important to a business because it helps establish brand recognition and lets people know:
- Who You Are
- What You Do
- Where You Are Located
In August, we decided to upgraded our exterior signage at our Phoenix branch by wrapping a blank concrete section of our building with vinyl.
Concrete surfaces can be very irregular, so adhesion was a major concern for us. As we began our search for the ideal material, we knew that we had to use a film that could adhere well to uneven surfaces and was durable. There are a number of different options out there, and it can be challenging to pick the best vinyl for your project. After comparing various specialty films, we decided to use Arlon’s DPF 8000.
Me with Ron Reyes, singer for Black Flag
This year marked the first time we have exhibited at the SGIA Show in Orlando. SGIA Orlando was a unique experience, as we have never exhibited so far away from home – over 2,500 miles! Regardless, it was definitely time well spent. The show gave us the opportunity to see many of our existing customers and vendors, as well as meet several new customers from all over the United States and South America.
While exhibiting, I was grateful to have the opportunity to catch up with good friends Göran Johansson, the inventor of the ROLLSROLLER, and Ron Reyes, the singer of Black Flag. I spent some quality time with Göran’s team at the show. I also hung out with Ron at the IEC booth, where we discussed the graphics industry, and reminisced about the old days of the both of us playing music for the same record labels: Cruz & SST Records.